New Holland Making Strides Into Sa Market 14/03/2008

New Holland are expanding into the South African market with the intention of grabbing manufacturing plants in the growing market. South Africa is seen as a growing industrial market place for construction equipment with its expanding demand for machines for the countries infrastructure that has been growing in need. The South African mining industry also holds a large demand in the construction equipment market. In the last year, New Holland Construction has been looking to establish seven different branches and one dealership across Southern Africa. The sites that New Holland construction is looking to open plants in includes; Swaziland, Botswana, Lesotho, Kenya, and Tanzania. New Holland Construction has sold nearly 200 capital equipment machines in the last nine months including, excavators, loaders and fiatallis bulldozers.

The full range of New Holland Construction includes skidsteer loaders, tractor loader backhoes, wheel loaders, excavators, telehandlers, crawler fiatallis bulldozers and graders. New Holland models that have been really breaking the market and pushing the industry are 7-m telescopic handlers, the New Holland 35-t bulldozer, and the 80-t excavator. GM of New Holland South Africa operations Jan Lotz said, We have set up service centers throughout the country to provide our customers with local parts availability and service. We try to bring out parts and services as close to our customers as possible, said Lotz. New Holland currently has five branches, one dealer, four export dealers and six service providers in the South African region. The company also plans to provide a 24-hour service for New Holland customers, which is now considered a requirement in the industry. Lotz said about the South African region that New Holland believes the capital equipment market will be in the region of 7500 items this year. New Holland sold 38 units of excavators and fiat bulldozers in January which puts them into an 8% share of the market.

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